Research and Planning

We’ll begin by getting to know you, and learning more about the project: what are your objectives, and what does success look like? Armed with this information, we will create clear and focused plans for the project.

There’s nothing more satisfying than actually being able to find what you’re looking for on a website. To make this happen, we’ll sort through your content and create a streamlined way to organize it. We love building simple, user-friendly navigation systems that just make sense.

First, we’ll look at the technologies you’re using currently: what’s working, and what isn’t? We’ll draw from our wealth of experience to determine the ideal tools for your project, and create a plan to implement your new tech stack.

There is a gold mine of information to be found in the analytics of your existing website: Who are your users, and how do they behave? We often also conduct additional research like stakeholder interviews and user testing. All of this information helps us make sure the goals for the project are based on real-life data.

Using analytics, we’ll take a deep dive into the content on your website: what are people gravitating to, and what could be performing better? We’ll use these insights to create a plan for what content to adjust, and if any new content should be created for the new site.

When we think about content for your new website, we’re also thinking about how to support your content team in the months (and years!) to come. We’ll create guides to help you shape future content, including recommendations for content structure, and SEO best practices.