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Why Your 404 Page Should Be More Than Just an Error Message

Todd Zeigler Avatar

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We’ve all clicked a link expecting something great, only to hit a dreaded 404 error page. It’s frustrating, right?  Most of the time, these pages are boring and unhelpful. But what if they could be an opportunity instead of a dead end?

This video showcases some of the most creative and engaging 404 pages from around the web. These companies use humor and creativity to turn a frustrating experience into something memorable that communicates their brand identity.

A great 404-page can:

  • Reinforce your brand’s personality
  • Keep visitors engaged instead of bouncing
  • Guide users back to valuable content

Watch the video below to see how these brands turn a simple error page into something fun, functional, and memorable.

Here are links to the 404 pages referenced in the video: